By Charles Wiedenmann
In the world of sweet treats, there’s one name that resonates with Philadelphians and beyond – Tastykake. Born from the rich culinary traditions of the City of Brotherly Love, Tastykake has become a beloved icon, delighting taste buds with its tempting assortment of cakes and pastries.
The story of Tastykake dates to 1914 when a Pittsburgh baker named Philip J. Baur and a Boston egg salesman named Herbert T. Morris joined forces to create the Tasty Baking Company. However, it wasn’t until 1917 that the company officially took on the name Tastykake, a nod to its irresistible and delectable offerings.
The founders aimed to create high-quality, delicious snacks that would stand out in a competitive market. And stand out they did. Tastykake’s commitment to freshness and flavor quickly earned them a devoted following, with their flagship product, the Tastykake Krimpet, becoming an instant classic.
What makes Tastykake special goes beyond its scrumptious pastries. The brand has become a cultural touchstone, embedded in the fabric of Philadelphia’s culinary identity. From classic Butterscotch Krimpets to rich Chocolate Juniors, Tastykake products are not just treats; they’re a taste of tradition.
As the years passed, Tastykake continued to innovate, introducing new flavors and variations to cater to evolving tastes. The iconic Tastykake packaging, with its distinctive orange and white design, became a familiar sight on store shelves, synonymous with the promise of a delicious indulgence.
Today, Tastykake remains a cherished part of Philadelphia’s gastronomic heritage, with its products bringing joy to snack enthusiasts of all ages. So, the next time you unwrap a Tastykake, savor not only the sweetness but the century-long journey that turned a vision into a delectable reality. ••
Charles Wiedenmann is author of Lawndale, Stories from my Youth: Growing up in Northeast Philadelphia in the ‘60s and ‘70s and the recently released novel Island Serenade. His books are available by going to amazon.com and typing in his name.
