Aloysius Butler & Clark, an independent full-service marketing communications agency with offices in Center City, Wilmington and Bloomsburg, erected a “816-323-GO KC—call for a pep rally in your pocket” digital billboard next to Arrowhead Stadium in Kansas City. Since Tuesday, the billboard has been capturing the attention of commuters traveling on I-435. Just 24 hours after the billboard was installed, hundreds of people dialed the number, only to be greeted with a rousing version of the “Fly, Eagles, Fly!” fight song.
In addition to securing and designing the board, the agency included a charitable feature. For every call received via the 816-323-GO KC line, AB&C is making donations to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation. AB&C will donate up to $5,000 total, based on the number of calls received from Tuesday to Sunday’s Super Bowl between the Eagles and Chiefs.
“AB&C is incredibly proud to be a part of the Philadelphia community and grateful for the opportunities it’s given us as a business,” said Colleen Masters, AB&C’s executive creative director. “To honor this pride, we wanted to give back to two great charities in a meaningful but uniquely Philly way. Like any proud part of the Philadelphia community, we take our sports seriously. With the Eagles in the big game, this seemed like a great chance to take our team spirit well beyond our borders. We did this for every loyal Eagles fan out there — and even more importantly, for the communities of both teams.” ••
